Top Social Media Platforms for Businesses (And How to Win on Each)
- Anya Monk
- Jun 19
- 1 min read
Trying to be on every platform is like trying to date 8 people at once. Exhausting and unsustainable.
Let’s make it simple. Here are the top-performing platforms in 2025 and how to make the most of each.
Still a top dog for branding, product showcases, and Reels.
Win With: Stories, behind-the-scenes, educational Reels, shoppable posts.
Best For: Lifestyle, fashion, beauty, services, personal brands.
Business content with personality is trending. Real talk > jargon.
Win With: Thought leadership posts, carousel infographics, work-life insights.
Best For: B2B, agencies, consultants, service-based brands.
If you’re ignoring TikTok, you’re ignoring free reach.
Win With: Raw, authentic videos, trends, mini-tutorials.
Best For: Creative industries, Gen Z-focused brands, eCommerce.
Great for SEO + short-form search-based content.
Win With: Quick how-to’s, behind-the-scenes, repurposed Reels.
Best For: Education, creators, brands building authority.
Search intent meets dreamy visuals.
Win With: Product pins, infographics, blog promotion.
Best For: E-commerce, DIY, home, wellness, fashion.
Pick 2-3 platforms where your audience actually lives. Show up consistently. Tailor your content to the platform’s language.
Need a platform strategy designed for your business? Let Infinity Agency tailor a content plan that maximizes your strengths and audience touchpoints.
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