Generative artificial intelligence
Artificial intelligence and machine learning (software that "learns" as it goes along) are already being used to make recommendations (e.g., online shopping), in voice assistants (e.g., Alexa) and for automatic text translation.
There is a war going on in this area between Microsoft, which is investing heavily in Chat GPT maker (an Open AI company), and Google, which is implementing its own artificial intelligence into its search engine. Meta, meanwhile, is working on AI-supported software to generate video from a text message. This is expected to be a more advanced technology than those found in Dall-E or Stable Diffusion.
Metawersum
Metawersum aims to make the online world more like the real world, if only through virtual and augmented reality technologies. Examples include the use of digital avatars and the equivalent of tangible spaces (if only to hold business meetings) or the use of 3D virtual spaces to guide customers around the digital equivalents of stores.
Youtube and Meta are already creating libraries of 360-degree video and images, as well as computer-generated objects and backgrounds that can be used to build 3D worlds. Apple and Qualcomm, meanwhile, are working hard to develop VR headsets, which could premiere as early as this year.
Digital certificates
Owners of digital assets will be looking for a way to confirm their authenticity and ownership. With help comes blockchain technology and NFTs (non-exchangeable tokens). An NFT is a record on the blockchain network, which is a form of digital confirmation that we own a digital asset, such as a graphic or video.
Although the NFT market experienced a painful decline after an excellent 2021, Nasdaq forecasts that the current year will be much better for it.
Blockchain
It is a type of digital record or digital ledger of transactions. Blockchain technology is transparent (it allows anyone to see its updates) and secure (all fraudulent activity on the network is quickly detected and removed). Blockchain is also largely immune to hacking attacks, as it relies on computers rather than a single server.
Corporate influencers
Companies have realized that using influencers to promote a brand is more effective than relying on company social media accounts. Thoughtful posts by employees on social networks can appear much more authentic to other users than corporate PR.
Organizations will likely develop procedures to encourage teams and employees to communicate and distribute material on behalf of the company.
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