Instagram vs. Google: Where Should You Really Be Investing Your Ad Budget in 2025?

If you had $100 to spend on ads today, where would it go? Google or Instagram? The answer: it depends. (But don’t worry, we’ll help you figure it out.)

Google Ads: The Intent Powerhouse

• Best for: People already searching for your product/service

• Pros: High purchase intent, measurable ROI, great for local SEO

• Cons: Can get expensive quickly without strategy

Instagram Ads: The Scroll-Stopping Showoff

• Best for: Visual brands or those selling lifestyle and emotion

• Pros: Beautiful creative opportunities, audience building, storytelling

• Cons: Less intent-based, more awareness than conversion

Real Talk: What Our Campaign Data Shows

• In 2024, our real estate client in Miami got 4x ROI with Google Ads.

• But our wellness client in Poland? Instagram Reels ads brought 3x more engagement and grew their list by 50%.

How to Decide:

• Use Google if you're solving a problem people are actively searching for.

• Use Instagram if your offer is aspirational or experience-based.

Or better yet — do both. But do them strategically. That’s where we come in.