Instagram’s New Edits App: Game-Changer or Just Hype?

Instagram has launched a new video editing app called Edits, designed to rival TikTok’s CapCut. This free app is available on iOS and Android and offers advanced editing features not found in the standard Instagram app, such as AI-generated animations, green screen capabilities, and subject cutouts.  

Edits is aimed at content creators and offers tools for project management, idea tracking, and video performance analytics. It allows users to record, edit, and post videos directly to Instagram or Facebook, or export them for use on other platforms like TikTok and YouTube.   

Pros of Using Edits

• Advanced Editing Tools: Edits provides features like AI-generated animations, green screen replacement, and subject cutouts, enabling creators to produce high-quality content.  

• Integrated Workflow: The app allows for seamless recording, editing, and posting within the Instagram ecosystem, streamlining the content creation process.  

• Project Management Features: Edits includes tools for tracking ideas and managing projects, helping creators stay organized.

• Performance Analytics: Users can access data on video performance, including likes, comments, and shares, to gauge audience engagement.  

• No Watermarks: Unlike some competitors, Edits allows exporting videos without watermarks, making it suitable for cross-platform sharing.  

Cons of Using Edits

• Mobile-Only: Edits is currently available only on mobile devices, which may limit functionality for users who prefer desktop editing.  

• Limited to Short-Form Content: The app is optimized for short-form videos, which may not meet the needs of creators producing longer content.

• Potential Future Costs: While currently free, there is a possibility that some advanced features may become paid in the future.  

• No Preferential Treatment: Videos tagged with “Made with Edits” do not receive preferential ranking in Instagram feeds.  

Edits by Instagram offers a robust set of tools for content creators looking to produce high-quality short-form videos. Its integration with Instagram and Facebook, combined with advanced editing features and analytics, makes it a compelling choice for creators. However, limitations such as its mobile-only availability and potential future costs should be considered. 

For creators focused on Instagram and Facebook, Edits provides a streamlined and powerful editing solution. Those requiring more extensive features or desktop editing capabilities may need to explore additional tools.