Confessions of a Digital Marketer: 5 Mistakes We See Over and Over (And How to Fix Them)

Let me tell you a secret. Even smart, passionate business owners make the same mistakes online — again and again. But the good news? They're totally fixable.

1. "Posting Just to Post" Syndrome

Consistency is great. But if you're just throwing up random Canva quotes? Yikes. Let’s create intentional content with a goal behind every post.

2. Targeting Everyone = Targeting No One

We get it. You want everyone to love your offer. But the more specific your message, the more powerful your results.

3. DIY SEO with Zero Strategy

Dropping random keywords into blog posts doesn't cut it. Strategic SEO is like a GPS for Google. Without it, you're lost.

4. Running Ads Without a Funnel

You can't just boost a post and hope for magic. You need a funnel: Awareness → Interest → Conversion.

5. Ignoring the Power of Personality

People buy from people. Show your face, use your voice, let your vibe shine.

We see this stuff daily, and we fix it daily.