Best Practices for Instagram Reels in 2025: Trends, Tips & Tactics

Instagram Reels are still running the social media show. But what worked in 2023 is already ancient history. Algorithms have changed, user behavior evolved, and your Reels need to adapt.

Here’s how to dominate Instagram Reels:

1. Prioritize the Hook (First 3 Seconds = Gold)

The average scroll time is faster than your last coffee run. Start strong: ask a question, drop a stat, or tease what’s coming.

Example: “You’re losing customers because of this one mistake...”

2. Go Native or Go Home

Shoot vertical. Use Instagram’s in-app text and tools. Don’t just repost from TikTok with the watermark unless you're okay with 50% reach.

3. Add Captions & Context

85% of users watch Reels with the sound OFF. Use text overlays and subtitles to keep your message clear.

4. Create a Series

People love binge-worthy content. Turn your content into multi-part Reels. Think: “Marketing Hacks Pt.1, Pt.2...”

5. Lean Into Trends — But Make Them Yours

Use trending audio and formats but put your brand’s unique spin on it. Don’t copy, remix.

6. CTA Like a Pro

Always include a call-to-action. Want them to comment, save, visit your link? Ask!

Bonus Tip: Use Reels Insights Weekly

Instagram's built-in analytics are your best friend. Monitor what’s working and double down.

Need help crafting Reels that convert? Infinity Agency creates thumb-stopping content that boosts engagement and drives traffic.