AR & VR: The New Shopping Frontier
- Infinity Marketing Solution
- May 6
- 2 min read
Gone are the days when online shopping meant endless scrolling and guessing how that couch would look in your living room. Thanks to augmented reality (AR) and virtual reality (VR), the future of e-commerce is now fully interactive—and way more fun.
Augmented Reality (AR) overlays digital content (like a 3D model of a product) onto the real world. Think: using your phone to "try on" sunglasses or see a new sofa in your actual living room.
Virtual Reality (VR) immerses shoppers in a 360° digital environment—like walking through a virtual store or test-driving a car without leaving your couch.
Reduced Returns: Customers can “try before they buy,” cutting down on sizing mistakes or poor fit.
Increased Engagement: Shoppers spend more time interacting with your brand when they can explore products virtually.
Higher Conversion Rates: According to Shopify, products with AR content saw a 94% higher conversion rate compared to those without.
IKEA: The Place app lets you position furniture in your home with AR.
Sephora: Their Virtual Artist lets you try on makeup using your phone’s camera.
Nike: Offers virtual try-ons for shoes and a VR experience in select stores.
If you’re a business owner or marketer, now is the time to:
Incorporate AR try-on tools on your product pages.
Use VR walkthroughs for real estate, hospitality, or luxury services.
Promote your AR/VR tools in your social media strategy to stand out from the competition.
AR and VR are not just flashy trends—they’re reshaping how consumers shop, explore, and connect with brands. The earlier you adopt them, the more your business stands out in a crowded digital marketplace.
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